Privacy policy

1. Introduction

Eisbach Riders (Michael Schmidt) operates this website and online store (collectively referred to as the “Services”), including all related content, tools, products, and services, to provide you with a curated shopping experience.
Our store is powered by Shopify, which enables us to provide these Services to you.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase from our store, or otherwise communicate with us.
By using our Services, you acknowledge that you have read and understood this Privacy Policy.

2. Data Controller

Eisbach Riders – Michael Schmidt
Lothstr. 72
80797 Munich
Germany
E-mail: support@eisbach-riders.com

Responsible according to Art. 4(7) GDPR.

3. Personal Information We Collect

We may collect or process the following categories of personal information depending on how you interact with our Services:

  • Contact details: name, address, billing/shipping address, phone number, and e-mail address

  • Financial information: payment details (processed securely by third-party providers)

  • Account information: login details, preferences, settings (if you create an account)

  • Order information: products viewed, purchased, returned, or exchanged

  • Communications: messages, inquiries, and customer service correspondence

  • Device and usage data: IP address, browser type, device identifiers, time zone, and how you interact with our store

  • Cookies and tracking data: to provide essential functions, analytics, and marketing (see section 12)

4. How We Use Your Information

We use personal information for the following purposes:

  • To fulfill and manage your orders, payments, and deliveries

  • To provide and improve our Services and website performance

  • To communicate with you regarding your orders or customer service inquiries

  • To send marketing communications, newsletters, or promotions (with your consent)

  • To detect and prevent fraud or misuse

  • To comply with legal obligations or enforce our rights under applicable law

The legal basis for processing your data is Art. 6(1)(b) GDPR (performance of a contract) and, where applicable, Art. 6(1)(a) GDPR (consent) or Art. 6(1)(f) GDPR (legitimate interests).

5. Order and Invoice Processing (Billbee)

Order and invoice processing is carried out via the service provider Billbee GmbH, Arolser Str. 10, 34477 Twistetal, Germany.
Billbee processes customer data (name, address, ordered products, billing data) solely for the purpose of fulfilling your order in accordance with Art. 6(1)(b) GDPR.

For more information, see Billbee’s Privacy Policy: https://www.billbee.io/datenschutz/

6. Fulfillment and Shipping

We cooperate with external logistics and fulfillment partners for the delivery of orders.
These partners receive only the data necessary to deliver the goods (name, address, and, where necessary, e-mail or phone number for delivery updates).

The legal basis is Art. 6(1)(b) GDPR (performance of a contract).

7. Payment Processing

Payments in our online shop are handled by external payment providers integrated via Shopify Payments, operated by Stripe Payments Europe Ltd., 1 Grand Canal Street Lower, Dublin, Ireland, and other providers such as PayPal or Klarna, depending on the payment method selected.

Payment data is transmitted directly to the respective payment provider for the purpose of executing the payment.

The legal basis is Art. 6(1)(b) GDPR.

8. Relationship with Shopify

Our store is hosted by Shopify International Ltd., Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland.
Shopify provides the e-commerce platform that allows us to sell our products and manage transactions.

Information you provide is stored and processed by Shopify to deliver and improve the Services.
Shopify may transfer data to other countries where it or its service providers operate.

For more details on how Shopify processes personal information, visit:
https://www.shopify.com/legal/privacy

9. Analytics and Marketing Tools

We use Shopify Analytics to understand how visitors use our website.
If you consent, we may also use third-party tools (e.g., Google Analytics, Meta Pixel) to measure performance and improve marketing campaigns.

You can manage or withdraw your consent for analytics and marketing cookies at any time through the cookie banner or your browser settings.

The legal basis for processing is Art. 6(1)(a) GDPR (consent).

10. Security and Data Retention

We take reasonable organizational and technical measures to protect your personal information.
However, no method of transmission or storage is completely secure, and we cannot guarantee absolute protection.

We retain your information only as long as necessary to fulfill contractual or legal obligations, resolve disputes, or enforce agreements.

11. Your Rights under GDPR

You have the following rights under the General Data Protection Regulation (GDPR):

  • Right of access (Art. 15 GDPR)

  • Right to rectification (Art. 16 GDPR)

  • Right to erasure (“right to be forgotten”) (Art. 17 GDPR)

  • Right to restriction of processing (Art. 18 GDPR)

  • Right to data portability (Art. 20 GDPR)

  • Right to object to processing (Art. 21 GDPR)

  • Right to lodge a complaint with a supervisory authority (Art. 77 GDPR)

You can exercise these rights by contacting us at support@eisbach-riders.com.

Supervisory Authority:
Bayerisches Landesamt für Datenschutzaufsicht (BayLDA)
Promenade 27, 91522 Ansbach, Germany
https://www.lda.bayern.de

12. Cookies and Similar Technologies

We use cookies and similar technologies to provide core functionality, measure site performance, and personalize your experience.
You can manage or withdraw your consent to non-essential cookies at any time using our cookie banner or browser settings.

For more information, please visit our Cookie Policy.

13. International Data Transfers

We may transfer, store, and process your personal information outside of the European Economic Area (EEA).
When doing so, we rely on recognized safeguards such as the EU Standard Contractual Clauses (SCCs) to ensure adequate data protection.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons.
The updated version will be published on this page with a revised “Last updated” date.

15. Contact

If you have questions about this Privacy Policy or wish to exercise your data protection rights, please contact us at:

Eisbach Riders – Michael Schmidt
Lothstr. 72
80797 Munich, Germany
E-mail: support@eisbach-riders.com

For the purpose of applicable data protection laws, we are the data controller of your personal information.